Over the course of 4 generations, the Moore family has grown hundreds of crops, and innovated in fields of cotton, and root vegetable production. The Moore family has been recognized by national farming organizations as innovators in agriculture for the Southwest in numerous fields from growing organic cotton in the early 90’s, as well as pioneering the production of jumbo carrots in southern Arizona. Matthew Moore returned to run the family business in 2003, turning his attention to the local organic market while continuing to manage the family’s larger farming operation. He and his wife created CSA programs (Community Supported Agriculture) that have fed hundreds of families, engaged in direct market farming with local restaurants, and introduced summer parsnips production in Arizona for a national market. Moore’s accolades as a farmer are only surpassed by his international art career, where his love of art has merged for his love of farming. His video and installation artwork are exhibited internationally. Moore lectures on art and agriculture across the country from San Francisco to New York, most recently at the 2014 Tedx Manhattan. He has shown his work from Sundance Film Festival to the International Soil Conference In Seoul Korea. He has been featured in publications including Dwell, Metropolis Magazine, Architecture magazine, Art Forum, and Art in America. This history has given Moore a unique prospective on how growing and providing food to people can feed more than there biological appetites and that society hungry for a deeper knowledge of where and who their food comes from.